I’ve always been very interested in photography as an art form. That’s why I started this series of collabs with outstanding swiss photographers, giving them complete artistic freedom during their shoots with the moi-basics products. The idea is to keep the artistic results of these collabs as an ongoing project, featuring photographer after photographer on social media and on this website, and later in an exhibition and a published book.

I hope you’ll like these individual and unique works, which bring together my passion for the perfect undergarment and extraordinary photography.