I’ve always been very interested in photography as an art form. That’s why I started this series of collabs with outstanding swiss photographers, giving them complete artistic freedom during their shoots with the moi-basics products. The idea is to keep the artistic results of these collabs as an ongoing project, featuring photographer after photographer on social media and on this website, and later in an exhibition and a published book.
I hope you’ll like these individual and unique works, which bring together my passion for the perfect undergarment and extraordinary photography.
Anja Wille Schori lives and works in Zurich. Her work includes books, exhibitions and commissions focusing on still life, fashion and architecture. In her work, the process of the image conception is as much important as the final picture. She likes to unite precisely constructed settings with the spotaneity of the moment. https://anjawille.com
Sven Germann is a Swiss and Berlin-based photographer who specialises in people, and portrait photography for editorial and advertising clients. Sven has a passion for capturing impactful imagery, with an excellent sensibility for the "human" element. In all of his work his distinctive signature style takes center stage. https://www.svengermann.com
Torvioll Jashari is a photographer based in Zurich, Switzerland. He specializes in fashion and portrait photography. With a contemporary eye that is especially passionate about people, Torvioll strives to create images that are truthful and spontaneous, as it is in the unexpected moments where he finds true beauty. https://www.torvioll.com
Margaux Corda is a freelance photographer working between Lausanne and Paris. She graduated from ECAL (école cantonale d’art de Lausanne) with a Bachelor in visual communication specialized in photography in 2018. Her artistic work focuses on the themes of identity, beauty and heritage. https://margauxcorda.com
Johanna Hullár is a Zurich based photographer and video artist with a love for set design. In her work she is interested in connection, intimacy, materiality, time and perception and experiments with the possibilities of new still life/moving visuals, playing with the surreality of real and generated objects. She is currently working on commissions as well as in artistic practice. https://johannahullar.ch
Sabina Bösch is a Zurich based photographer holding a masters degree in photography from ECAL. She has a fascination for the human body and enjoys experimenting with colour, materials and notions of beauty always looking to challenge the eye and incorporating her sense of humour. Her fields of interests in photography are portraits, still life and fashion. Besides her commercial work she is dedicated to long-time documentary projects with a queer feminist approach. https://www.sabinabosch.com
Claude Gasser works as a commercial photographer and filmmaker between Zürich and wherever he goes. The base of his creative process is the ability to catch very spontaneous and natural moments in a very unique and precise way. His work tells a story of a sensitive play between lights, shadows and authenticity. His craft is driven and shaped by the desire to explore and create one of a kind visual experiences. https://www.claudegasser.com
Nora Nussbaumer is a portrait and reportage photographer based in Zug. The intimacy of her visual imagery is based on a profound interest, trust and respect towards the person on the other side of the lens. To discover the beauty that lies within every aspect of life, while dreaming with open eyes.
Tobias Stampfli is a photographer based in Zurich. He performs for both, national and international customers in fashion, editorial and commercial asignments. In his work he expresses his idea of contemporary coolness and draws attention to the beauty of reality. https://toby-st.com
Zurich-based photographer Sandro Mazzola is fascinated by the many possibilities offered by photography. He places particular emphasis on visually appealing as well as provocative images that captivate the viewer. https://www.sandromazzola.com
Olivia Schenker is a swiss photographer, video maker and graphic designer whose work mainly explores intimacy, sexual diversity and gender expression. Aspiring to transdisciplinarity in her practice, she combines both film and digital photography, videos and post-production manipulations. https://oliviaschenker.com
Moritz Schermbach is a photographer based in Basel. He covers fashion, still life, portrait and landscape. Though his work can not be categorized easily, it is always informed by a tangible atmosphere and a meticulously composed scenery. His unconditional trust lies in the object depicted. https://moritzschermbach.ch
This project is ongoing. Please check again for new series.